An Analysis and Immersion in Marketing and International Business
As a first year Marketing and Finance major, I was relatively unsure of the career I hope to pursue in the future. But, as an aspiring entrepreneur who hopes to one day expand internationally, experience is the key to reaching my personal and professional goals.
In the spring semester of my freshman year at the University of Cincinnati, I interned with Positek Solutions, an IT company headquartered in Pune, India. The internship, conducted throughout spring semester, consisted of me working digitally with the founder and CEO of Positek Solutions. I spent 12-18 hours a week completing projects and expanding my knowledge of marketing, search engine optimization, and international business.
I then traveled to India to work with the company in person for two weeks. Unfortunately I was not able to gather any pictures, but the experience was unlike any other. I learned so much about not only marketing and international business, but about myself as a professional and a team player.
The following is an overview of some of the projects I got a chance to contribute to during my time at Positek Solutions.
EZ Notion
EZNotion is a new company that Positek Solutions is working with. During this time period I collaborated with the members of the company to catalyze the marketing plan for the company.
A2 Solutions
For this project, I worked with A2 Solutions, which is one of Positek’s clients. The goal was to learn about and implement tax deed and lien sales. My project included the following steps:
Positek Solutions
Although Positek is primarily a software support company, they are now experimenting in other fields as well. For example, Application Development. I was introduced to Augmented Reality – a relatively new technology – and asked to come up with a few ideas for applications that they could produce. I then created business plans for each idea, weighing the risks and opportunities for each, and delivered a set of 7 to the CEO of the company. I cannot share the ideas here because of confidentiality reasons, but hopefully this technology will become mainstream in the near future.
My involvement with such an inspiring group of people through this internship has had a huge impact on my leadership skills and the way I interact with my peers. The CEO of the company is an entrepreneur himself, and watching him work through his struggle on his well-deserved rise to success has motivated me to do the same. An entrepreneur has no limits as to what he/she can and can’t do; all of the power is in his/or her hands. I want to be in charge of my personal and professional life as well. Using what I have learned at Positek Solutions, I believe that I will be able to better understand and pursue my goals.
In the spring semester of my freshman year at the University of Cincinnati, I interned with Positek Solutions, an IT company headquartered in Pune, India. The internship, conducted throughout spring semester, consisted of me working digitally with the founder and CEO of Positek Solutions. I spent 12-18 hours a week completing projects and expanding my knowledge of marketing, search engine optimization, and international business.
I then traveled to India to work with the company in person for two weeks. Unfortunately I was not able to gather any pictures, but the experience was unlike any other. I learned so much about not only marketing and international business, but about myself as a professional and a team player.
The following is an overview of some of the projects I got a chance to contribute to during my time at Positek Solutions.
EZ Notion
EZNotion is a new company that Positek Solutions is working with. During this time period I collaborated with the members of the company to catalyze the marketing plan for the company.
- Created a logo and collaborated with the marketing team to come up with a basic design for the website, as well as plans for content that will run.
- Once the website is up, I will be in charge of creating and running a Facebook, Twitter, and LinkedIn page for the company.
- I will also serve as the editor and a filter for any design or content changes that are made on the website or social media for EZNotion.
A2 Solutions
For this project, I worked with A2 Solutions, which is one of Positek’s clients. The goal was to learn about and implement tax deed and lien sales. My project included the following steps:
- Created a spreadsheet of contact information of Treasurers and Auditors from various counties in the state of Ohio.
- Contact said counties and obtain information about the process of tax and lien sales specific to these areas.
- Create a spreadsheet of properties and their owners that are in debt.
- Send letters to these property owners with our exact intentions: helping them get out of debt as well as take the burden of a potentially unwanted property off their shoulders.
- Follow through with these owners if they reply and are interested.
Positek Solutions
Although Positek is primarily a software support company, they are now experimenting in other fields as well. For example, Application Development. I was introduced to Augmented Reality – a relatively new technology – and asked to come up with a few ideas for applications that they could produce. I then created business plans for each idea, weighing the risks and opportunities for each, and delivered a set of 7 to the CEO of the company. I cannot share the ideas here because of confidentiality reasons, but hopefully this technology will become mainstream in the near future.
My involvement with such an inspiring group of people through this internship has had a huge impact on my leadership skills and the way I interact with my peers. The CEO of the company is an entrepreneur himself, and watching him work through his struggle on his well-deserved rise to success has motivated me to do the same. An entrepreneur has no limits as to what he/she can and can’t do; all of the power is in his/or her hands. I want to be in charge of my personal and professional life as well. Using what I have learned at Positek Solutions, I believe that I will be able to better understand and pursue my goals.
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